Paddy Power Casino Unveils a New Site Redesign for its Casino Channel

Launched in early 2004,as an addition to the successful online betting storefront, Paddy Power Casino has grown successfully to secure a healthy market share position within the competitive casino gambling industry. The new site redesign has been meticulously researched, it considers customer usability as paramount, while still maintaining the recognisable and valued Paddy Power brand.

New features include:

• · Easier navigation
• · Improved banking features
• · New direct casino withdrawal feature
• · More payment options
• · A new tips and strategy section
• · Better visibility on exciting promotions

Paddy Power Casino has a current listing of over 70 popular flash games which are engineered to entertain and involve the customer. These games have been instrumental in the positive growth in revenue and customer base of the casino division in recent years. Paddy Power Casino is host to such featured games such as MegaJackpots® Progressive Jackpot featuring Monopoly with Pass Go Bonus™ and Cluedo with Free Spin Mystery Bonus™ slots.

• Elvis Multi-Strike 60-payline slot.
• Cleopatra 20-payline and free spins bonus featured slot.
• Double Bonus Spin Roulette – Players Suite.
• Blackjack with Hot Streak Bonus.
• Texas Holdem Bonus – Players Suite.

Paddy Power Online Casino is powered by WagerWorks, an industry leader in developing online casino software solutions. Wagerworks is a subsidiary of IGT and was originally established as an operating subsidiary of Silicon Gaming - the highly innovative slot manufacturer, whose games and silicon hardware reshaped the slot machine industry. Acquired by IGT, Silicon Gaming then founded Wagerworks as an independent entity.

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